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The true story of the Air Cushion

My name is Bruce Jackson. Bill Jackson’s son. In 1988 my father wrote an article called “Air Cushions the true story”. Bill’s original article can be read soon on our website at Billjacksonlegacy.com.  As I was around for most of this story, I have taken parts of his story and added some memories of my own.

He wrote his article in 1988 because there were companies who had copied his system and were claiming that they had invented the air cushion, which was not true.    

The real story of the air cushion started in 1961 when George Jackson, Bill’s father was involved in a car accident. A fully loaded dump truck had lost its brakes on a hill and had rolled back over the car that my grandfather was driving. He was not badly injured but was trapped with the weight of the truck pushing down on top of him. The fire department did not have any equipment to lift this dump truck up, so after a couple of hours, he just suffocated.  By the time my dad got to the morgue that day, all he could do was think of ways that could have saved his father.

In 1961, my dad had a wrecker service in the United Kingdom using Holmes twin-boom equipment. He knew that even his Holmes 750 would not have been able to lift the loaded dump that killed his dad.

He had a friend who was the local fire chief,  Stanley Pellow who told him that often they were unable to save people in accidents like this, as they just did not have any way to get them out of their vehicle in time. Stan also told him that they were carrying out trials on a small rubber bag filled with only 5 lbs of air, to see if it could work. He watched the tests on the small air cushion that was inflated by the fireman’s air bottle. It did work but owing to the size and lack of rigidity, was very limited. He realized that if a small bag of wind could lift a small load, a larger bag could maybe lift a heavier load.

He got in touch with a rubber company in Wales that made him a bigger version of the little bag.  It was very soft like a balloon. He bought an old oil tanker lifted it up with the Holmes 750, put the cushion underneath it, and blew it up with an air-line from the workshop.

That was his first mistake as the workshop air was high pressure-low volume. It took around two hours to fill it up. Then he watched with amazement when the tanker did lift up on the one air cushion, but then it spun around on the cushion and fell off.

Back to the drawing board. He tried a mat-type high-pressure cushion but that just made a hole in the tanker.  He tried several other shapes and sizes of the low-pressure cushions. Finally, he asked if he could get some higher cushions with more rigid sides and a harder top and bottom.  A series of straps inside the cushion held the shape. 

He had a mobile crane company at that time and one of his crane drivers suggested holding the tank steady with one of the nylon straps that were used on the cranes.

It sounds simple now, but nobody had done this before. As soon as he used the three taller air cushions and held the tanker steady with the nylon straps, the Air Cushions worked. This was and still is one of the ways to upright a tanker/ trailer.

We are talking about 1963 when this happened.

Soon after this, he started working on how to get the load 6 inches off the ground so you can put your air cushions in place.  Again the answer was simple to us now. He designed a small square air cushion that lifted about 12 inches, just enough to start the lift, these he called “starters”.

In 1965 he used his new system to lift a fully loaded tanker with just three of his 60-inch black cushions and did film this.  You can see this video on our website at: billjacksonlegacy.com, It was 1965 when the new Air Cushion (or Air Bag system) was ready to sell.

Then came another problem, nobody was interested in buying it. To combat this, he put on several PR demos, one to lift a 100-ton rail tanker using 13 cushions, that took way too long, then a 200-ton locomotive that he did manage to lift with only 8 cushions.  I was there for this demo, it was pretty impressive. In 1970 after five years of demos like this, air cushion sales in the UK were beginning to take off.

Fred Noble, Peter Kingsnorth and I set off on a two-month Trans-America demo trip. When we got to Indianapolis, Fred Noble went home. We were then joined by Bill and Cicely my mother, for the second leg of this trip. After a lot of demonstrations in some odd places, we arrived on the West coast with an air cushion distributor in Indianapolis, Ross and Roger Kinman as well as one in Los Angeles, Will Freeman of Continental Towing.

In 1971,  Ross Kinman, myself and Mark Anderson (who worked for Ross)  were invited to show the air cushions at the Massachusetts tow show on October 24th. We were given a loaded trailer to upright and a loaded tanker. I am sure the organizers did not think we would be able to do either of these two lifts. Mark and Ross did the trailer demonstration and I was able to upright the tanker using three starters and ONE three-section BR1 cushion. Five thousand people watched this demonstration. 

Today Towing and recovery companies all around the world use Bill Jackson’s Air Cushion System. He did not invent the air cushion but was the first person to use air cushions and nylon straps (they are called straps now) for road and rail accidents. He went on to research the shape of the air cushion, redesigning it to a safer square shape. The Bill Jackson Jumbo orange air cushion system is still sold and used worldwide.

Bruce Jackson March 2020

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Bill Jackson’s Wreckers International Newsletters Book

My Father Bill Jackson started a Wrecker club in 1970 and sent out club newsletters to the members starting in 1971. The early newsletters were called The Dial Holmes club news. This title changed to The Wreckers International Newsletters in 1976 when he took the dealerships of Wreckmaster, Vulcan, Century and Nomar.

These newsletters contained articles, short stories and photos about the wrecker industry in the UK, Europe, USA, Canada, South Africa and the middle and far east.

My family and I have collected these newsletters and published them in a book in the large format of the originals. The first book is titled Bill Jacksons Wreckers International Newsletters 1976-1990. This 300 page book contains hundreds of interesting cameos of Wrecker History with photos and line drawings that all have Bills unique way of writing and ideas in them. Anyone who is interested in the Towing industry and its history will love this book.

It is available in two editions.

  • 100 numbered special editions signed by Bills wife Cicely and myself
    For $100.00 plus postage
  • 100 First editions.
    $80.00 plus postage.

For details and to obtain copies please go to Shop

I hope you enjoy this new Bill Jackson Book I had a great time putting it together and remembering most of the articles and the people in them.

Bruce Jackson

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Welcome to the site!

BILL JACKSON WAS:

  • A wrecker and tow truck operator, in the 1950s, ‘60s, and ‘70s.
  • A Holmes dealer for the rest of the world outside North America in the 1960s and ‘70s.
  • Father of the Air Cushion, 1950s.
  • The first Wrecker/Tow Truck/Heavy Rescue instructor in the UK and USA, the 1960s, 70s and 80’s.
  • The first to write towing and recovery books.
  • The first to make recovery training videos.
  • A writer of press articles for 50

…and lived and breathed accident recovery and tow trucks all his life.

Bill Jackson died on the 25th of October 2017 at the age of 91, after a lifetimes’ work in the towing and recovery industry worldwide.

He is survived by his wife Cicely and two sons, Bruce and Mark, and three grandsons, Jonathan, William and Desmond.

Bill left behind examples of his work for everyone in the towing industry to enjoy, including:

  1. Photographic details of some of the tow trucks and wreckers he had owned and operated, photos of tow trucks he was involved in producing, and tow truck photos in general
  2. 15 instructional videos on wrecker and recovery training
  3. 8 educational books on recovery and rescue
  4. The story of the recovery Air Bag / Air Cushion, with photos
  5. A large unseen collection of newsletters, written in the 1970s,80s and 90’s
  6. Artifacts from his Air Cushion and training career in the US and UK
  7. Press articles from over 50 years in the industry

The purpose of this website is to let those of you who are interested read, download and view this collection of towing and recovery data that in most cases is still relevant today.

Bill Jackson was born in a street called Chaseside, in Enfield, Middlesex, UK in February 1925.  His parents George and Hettie Jackson had two sons Gordon and Bill.  Rumour has it that he was brought home from the hospital in his father’s Model T Ford breakdown truck.

George Jackson had emigrated to Canada when he was young and had been working for the Canadian Pacific Railway, until he was wounded in a railway accident.  At the beginning of World War 1, he came back to the UK to volunteer for the war effort but was rejected because of his injuries from his railway days.

He had seen the effect that the new Ford Model T was having in North America, and he approached the Ford Motor Company in the UK and became one of the first Ford dealers there.  He had two Ford dealerships: one in Enfield Middlesex, and one in Hertford, some thirty miles north of London.  Both had breakdown lorries (Tow Trucks).

Bill’s passion was for farming and agriculture, a career that ended when his father George got sick just after World War Two (in 1947), and Bill had to take over the two Ford dealerships.  Bill upgraded the breakdown service at both of his Ford dealerships by adding two Ford lorries fitted with Harvey Frost hand wind cranes.

In 1948 Bill was at a farm equipment sale and bought a used Holmes Wrecker (W45) that had survived the war.

The Holmes twin-boom wrecker changed everyone’s life in the towing industry, as it had twin booms that could be split, and was power operated.  Bill was so impressed by the Holmes machine that in the early 1960s he visited the USA, went down to Chattanooga and secured the Holmes dealership for the entire world outside North America; quite an achievement.

At the height of his Holmes distributorship he had agents or dealers in France, Germany, Holland, Belgium, South Africa, Nigeria, India and the Middle East.

In the late 1960s and early ‘70s, Bill developed the Air Cushion system of heavy recovery.  He got the idea from the local Fire Dept. who were using small air cushions blown up by compressed air to free accident victims from cars etc.  Bill reasoned that if this system worked for small weights it may also work for large trucks and loads, and he was right.  His Air Cushion recovery system that he developed in the early ‘70s is basically the same system that is in use today all over the world.  The Matjack system is the modern day direct descendant of Bill Jackson’s original Air Cushion system

At the end of the ‘70s, the Holmes family sold their company, and its virtual monopoly on the market started to disintegrate. Bill looked to the USA again for replacement products to sell and took distributorships for Vulcan, Century, Nomar, Ramsey winch and Wreckmaster (the crane not the training company).

Also in the early ‘70s, Bill looked to take his Air Cushion system to the USA, where they were demonstrated for the first time at the Massachusetts / New England Tow show in 1971.

In 1975 Bill was the first person to introduce wrecker testing and grading.

In 1977 Bill emigrated to the USA and started International Wreckers in Florida.

In 1982 he introduced the Interstater integral wrecker and the Recoverer to the USA.

Bill was the first recovery instructor, and started the first vehicle recovery school in the UK, and later on in the USA.  Many famous recovery operators and instructors were taught by Bill Jackson at one of his recovery schools.

In 1990 Bill sold his business, International Wreckers, and his Air Cushion business and retired to enjoy his boat in Florida.

Bill then started publishing books (8 in total), drawing from his experience gained over the years he had been in business.  He also started to publish training videos (15 in total) that covered all of the industry.  He became a guiding light and consultant to the accident and recovery industry in his later years and wrote many articles in the recovery press.

Bill always maintained and believed that accident recovery operators should work together with Fire Departments, and to that end he started the EX Team.

Bill was inducted to the Recovery Hall of Fame in the first batch of inductees at the International Towing and Recovery Museum, where you will find copies of his books and videos.

Bill Jackson was an icon in the Towing industry and will be sadly missed.

His written and published works live on through this website.

We have put together a selection of photos with captions  that illustrate Bill Jackson’s Wrecker, Recovery and Air cushion life. Hope you enjoy it.

Bruce Jackson 2017.